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We love a good partnership here at Cheltenham Fashion Week so you can imagine our excitement when one of our favourite menswear brands, Sowerby Footwear, announced a new partnership with Phil Vickery MBE.

The British brand has teamed up with the former England rugby legend and World Cup and MasterChef winner to promote its range of Dealer boots in 2014/15.

“I’ve been aware of the classic Dealer boot style for years thanks to my farming background,” said Phil. “And it’s certainly a style that’s built to last. I love the true British feel of the brand and it’s certainly rooted with qualities that are important to me – hard-wearing, reliable and smart with a rich heritage. The whole range is superb but I have to admit my favourite at the moment is the Stanton!”

You’ll know from our last blog about them that Sowerby has been crafting its range of Dealer boots since 1927 and is still a family business, which is partly what attracted Phil to them.

Said Phil: “I love the heritage Sowerby has as a business and the quality of the boots is outstanding. It’s rare to meet people like Jo who have such pride in what they do and are confident enough to put their name to it. When I first met with them it seemed a natural fit for us to work together as we share a lot of the same values. My own style is very ‘back to basics’ something Sowerby boots are perfect for, and the designs fit with what I do in my everyday life – whether I’m out in the countryside with my family, in the office for meetings or doing my charity work.”

Phil will be supporting Sowerby with the launch of its two new boots, The Camden and The Winchcombe, due in stores from this July. We’ve had a sneak peek here at CFW HQ and can’t wait to share them with you!

Jo Sowerby, sales and marketing director, said: “We’re delighted to have Phil on board to promote Sowerby. He’s the epitome of the Sowerby gentleman – a country lover with business in the city, a man’s man who isn’t afraid to help out in the kitchen and a sports fan. As a family-run business for the last 100 years it was important to us to find someone we liked and that understood and loved the brand as much as we do. Luckily we found all that in Phil and we can’t wait to start working together during this exciting time.”

If you want to make like Phil and get your own pair of Sowerby boots visit to find your nearest stockist.

Phil Vickery MBE and Jo Sowerby at the signing