The Giant Shoe Tour! Aug/Sept 2012

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“I spy… a giant pink shoe?!”… there have been some rather strange games of eye-spy recently in Cheltenham, however spotting a giant pink stiletto in the regency town wouldn’t be a mistake!

The Cheltenham Fashion Week Giant Shoe Tour has been in full swing over the past few months with The Cheltenham Fashion Week giant fuchsia pink stiletto popping up all over town. Generously resprayed by our sponsors Mercedes Benz of Cheltenham and Gloucester and branded by Sign Express it began its tour of the Cotswolds when it took residence at Art Couture Painswick in July 2012. From there it hopped around locations across the Cotswolds including Sanford Park Lido, Cleeve Hill, Cheltenham Racecourse, Gloucester Rugby Club and has even been photographed with the team at Stuart Holmes Hair and Beauty Spa.

This is certainly not all of the places the shoe has been spotted, and we often get people giving the lorry a double take as it drives around the Cotswolds with a giant pink shoe strapped to the back!
Photography by Oli Davis (