On a warm Tuesday evening in July, the crème de la crème of Cheltenham retail gathered at stunning venue, The Daffodil for The Cheltenham Fashion Week Retailer Awards drinks reception. The converted Art Deco cinema played host to a guest list bursting with retail glitterati from Cheltenham’s hottest shopping destinations.
In association with Cotswold Style, The Cheltenham Fashion Week Awards aims to showcase, recognise and reward the broad spectrum of places to pamper, party and play within Cheltenham. Over the past fortnight members of the public voted for their favourites in four categories and last night saw the winners announced. With encouragement from retailers and instore voting postcards, shoppers have been making their voices heard and voting for their favourites in menswear, womenswear, independent retail and destination hangout.
On arrival nominees were greeted by the Cheltenham Fashion Week Giant Shoe. The sky-high 10ft by12ft enormous pink stiletto has been touring The Cotswolds in the lead up to Cheltenham Fashion Week. Along its journey the shoe has rubbed shoulders (or heels) with local celebrities such as Lisa Maxwell, George Davies & Dr Dawn Harper, alongside gracing the pages of OK Magazine
Guests enjoyed cocktails, canapés and cupcakes in the dramatic and unique setting of the former 1920’s cinema mezzanine Circle Bar at The Daffodil. An audience of representatives from all areas of retail from The Kooples, Cath Kidston and Olive, to The Montpellier Chapter, Cotswold Style and The Swallow Bakery gathered for the concluding event of The Cheltenham Fashion Week Awards.
Cheltenham Fashion Week Founder and Creative Director, Sam Bawden and Paul Bates of Cotswold Style announced winning retailers and congratulated them on their success. Winners were awarded tickets to luxury designer shopping event, Boutique 24 alongside a Cheltenham Fashion Week Award to display in their establishment.
Winning Menswear Retailer of the Year – Trapeze
David Fairthorne of Trapeze said, “We are absolutely thrilled to receive this award for Menswear Retailer of the Year. We are keen to support local fashion events wherever we can, so the Cheltenham Fashion Week Awards are the perfect way to do exactly that. We never thought we would win, as there are so many other great places for men to shop in Cheltenham. But it’s brilliant to be recognised by our customers and fantastic to know they love what we do.”
Winning Womenswear Retailer of the Year – La de da
“Thank you to all our customers who voted. We are really honoured and so privileged to be part of Cheltenham Fashion Week; from the buzz around Cheltenham it’s set to be a great event.”
Jade Dutson & Vicky Johnson of Keith Scarrott said, “We are so shocked and completely delighted to receive this Cheltenham Fashion Week Award for Favourite Independent Retailer of the Year. We would like to thank our customers for their continued support, having been part of Cheltenham’s high street for over 37 years; it’s wonderful to have such recognition. It’s a pleasure to be involved with Cheltenham Fashion Week and we cannot wait to be at Boutique 24.”
Winning Favourite Fashionable Destination of the Year – Bistrot Coco
Head Chef & Front of House Manager, Tim & Aleksandra Hayward said, “This award is completely unexpected, and firstly we must thank our customers for their continued support. Its so great to know that they love the rustic French dining experience of Bistrot Coco. We are so grateful for this award and cannot wait to see the exciting events that will take place in Cheltenham Fashion Week.”
Womenswear Retailer of the Year: Olive
Independent Retailer of the Year: Monty Smith