Beards, Cheltenham

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Want something sparkly for that red carpet event? Well look no further. With over 200 years of experience, Beards of Cheltenham and Mayfair is one of the best kept secrets in designer and bespoke watches and jewellery. Stocking brands including Chanel, Gucci, Kiki McDonough, Breitling, Marco Bicego, Messika, TAG Heuer, IWC and Stephen Webster to name but a few.
Founded in 1804 as Waite & Sons Jewellers Ltd., Beards is a family run business, and for the 6th generation, remains so today. The company’s original values of innovation, design and service of the finest standard, still stand firm today.
Beards can be found in the heart of The Cotswolds on Cheltenham’s Promenade or by appointment on London’s Park Lane, Mayfair. Alternatively, shop online at

Open Monday to Saturday 9.30am to 5.30pm